Googlism Explained

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Google, one of the most powerful search engines on the planet, has turned

into a household name. Founded in September 1998 by Larry Page and Sergey Brin,

this site covers eight billion web pages, which make it the largest search

engine ever.

Google comes from the word “Googol,” a mathematical term for one followed by 100

zeros. Certainly the site has lived up to its mathematical derivative, for it

contains a wealth of data that has turned it into the most popular search engine

of our time. However, Google isn’t just a search engine. Innovators at Google

devote 20 per cent of their week to work on new and ground-breaking ideas. As a

result, the site is continuously upgraded with various, new features that make

it all the more interesting.

Let’s take a look at these features – many of which are currently running on

beta mode. Nonetheless, they could possibly change the whole process of

searching.

For scholars

An novel approach for scientists and scholars, Google Scholars is specifically

designed for academic literature, including theses, books, peer-reviewed papers,

abstract and technical reports from all major areas of research.

Just like its web search, Google Scholar indexes your search results according

to its relevance. The most useful reference appears on the top. This relevance

ranking takes into account the full text of each article as well as the

article’s author, the publication in which the article appeared and how often it

has been cited in scholarly literature.

On the other hand, Google analyzes and arranges citations automatically and

presents them as separate results. You can also learn more about older articles

and other online stuff. The full text of articles only appears from opening

access journals and preprints.

Web quotes

A few search engines (like Teoma) already provide suggestions or recommendations

for the websites that you look up. However, Google’s WebQuotes does not let you

indulge in guesswork about a site, that is, whether it will be worth visiting or

not. By including comments from other websites alongside your results, you get

to see what other people think of the site before you click on its link.

This service is still running as a beta version, but it offers you a full

description of a site’s content. WebQuotes intelligently farms sites for the

most relevant comments.

Compute

Donate your PC’s spare resources for serious medical and scientific research

like SETI@home, by downloading Google’s Compute tool bar. You can receive data

packets which can help you find a cure for Parkinson’s disease or give

scientists the power to simulate protein synthesis.

One of the beneficiaries of this effort is Folding@home, a non-profit academic

research project at Stanford University that is trying to understand the

structure of proteins, so they can develop better treatments for various

diseases.

Google’s interest in this service is not entirely selfless. The company wants to

use distribution computing to improve the search engine – which itself can

operate in a vast distribution network. Till that happens, of course, you can

join hands with researchers to fight against some of the more lethal ailments.

Desktop search

Desktop search offers you multi-purpose full text search of email, computer

files and the web pages you may have viewed. After installation, Google’s

desktop search can look for your personal items through all file types in your

PC. It can also search chats from AOL messengers. Currently, it is available for

Windows XP and Windows 2000 updates and above.

After downloading this feature, you can search your personal items as easily as

you look for information on the internet through Google. Unlike traditional

computer search software that updates once a day, Google Desktop Search updates

continuously for most file types, so that, for instance, when you receive new

email in Outlook, you can find it within seconds. The index of searchable

information created by Desktop Search is stored on your computer.

Libraries

Towards the end of 2004, Google announced that it would provide details of

digital books, so that worldwide users can look them up through the search

engine. Working in collaboration with Harvard, Stanford, the University of

Michigan, Oxford University and New York Public library, the Google print

program helps publishers put their books and information in a searchable mode.

On the other hand, Google is working with the world’s major libraries to

integrate its contents on Google’s index, making it searchable for users world

wide.

Users will see the relevant book page of their query. Clicking on a title

delivers a Google Print page where users can go through the full text of public

domain works and brief excerpts and/or bibliographic data of copyrighted

material. Library content will be displayed in keeping with copyright law.

Voice search

This is truly a remarkable service from Google, but is still in its pilot phase.

If you are tired of hitting the same key over and over again for your search,

this feature is definitely for you. Through this service, Google will provide a

special phone number for your query. Just say your search words and a

state-of-the-art program will understand and turn it into typed keywords, just

the way you would.

Results can then be seen on your desktop. So far, it cannot recognize who you

are, but engineers at Google are trying to make that work also. Of course, it

would be extremely difficult to design a personal voice search engine for all

users. However, this tool could come into its own as mobile computing and other

telecommunication technologies of the future.

Personalized search

Google is well-known for its famous page-ranking technology. Personalized web

searching could be an evolutionary step in this regard. The goal is to get

tailored results according an individual’s search. For instance, if a fishing

enthusiast enters the word “salmon,” his results will be ranked so that salmon

fishing tips appear highest on the list. A cook will see recipes first, while

biology students will get links to anatomical data. For this to work, you will

have to fill out a detailed form, quite like your personalized online profile,

This feature could be more useful than casual search and may be an important

step towards developing search engines of the future.

IT Training/ Educational search

Search engine provide the best it educational search for the seekers and have

the best key word search types for e.g., MCSE Training, CCNA Certification, Comptia A+ exams will find you the most relevant site that provide the complete and best IT exams solutions, search engine indexing dose not relayed on the sites that are very old instead for it shows the site which is the best and most reliable solution for customers need testkingdom.com in one of the best site I have ever find out searching on the net.

Sets

Every one is aware of mathematical sets in secondary schools, in which we

arranged things according to their similarity. Google Sets work in the same way.

First, you type in a few related search terms, which enables the search engine

to look for related keywords in its database and show you the answer with links.

I typed in “earthquake” and “volcano” and Google Sets returned with tornado,

thunderstorm, flood and avalanche.

Why is this service so important? Well for starters, our keywords never return

with the results that we want. Try creating a Google Set to catch those results

you may have missed. Google Sets can also be used as an impromptu thesaurus.

Alternatively, you can use it just for fun, when you have lots of time and can

type in random words to see what the search result brings.

It is the simplest of ideas that have the most interesting applications – Google

Sets’ apparent simplicity combine with a few algorithms for organizing data.

Video

Google hopes to index information throughout the world. It is perhaps for this

reason that the company introduced Google Video, an amazing service in which you

can search and organize thousands of TV programs every day. Google video helps

you search for a growing archive of televised contents – everything, from

cricket matches to documentaries and from talk shows to news or

MCSE Videos are one of the most searchable phases on the net.

Just type in your keyword or the name of the program and Google Video will

search the closed caption text of all the programs in its archive for relevant

search results. Click on the programs and you can read a short introduction

about it with a still image of the show.

A side panel, entitled “about this show” will provide you with details about a

particular show, for example, when it will air next.

Google is just testing this service right now, so you can find limited

programs from a few channels such as, Fox News, NBC and PBS. You can also

enter your zip code to customize showtimes to your local area as well. At

present, Google is asking content owners to add their contents to Google Video

and its pages are expanding rapidly.



Source by Emma Gill

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