The company said its ‘Click to Buy’ is a first-of-its kind online sales platform with simple and transparent process for purchase of Hyundai cars.
“It is India’s first online sales platform to cater to the needs of new-age digital customers for purchase of new Hyundai cars,” Hyundai Motor India MD and CEO SS Kim said in a statement.
The retail selling has witnessed a tremendous shift since the last decade and the new generation is immensely inclined to buy products online, he added.
Hyundai has currently introduced the initiative on a pilot basis with few dealers in Delhi-NCR.
All company models will be available on the ‘Click to Buy’ website and this would act as an additional sales channel for company’s dealerships.
As per a study, there are more than 560 million internet users in India today and by 2020, more than 70 per cent of Internet users are expected to buy goods and services online.